{"id":5629,"date":"2022-11-30T15:41:24","date_gmt":"2022-11-30T15:41:24","guid":{"rendered":"https:\/\/melodybenefits.com\/?p=5629"},"modified":"2022-11-30T20:40:35","modified_gmt":"2022-11-30T20:40:35","slug":"rethinking_home_healthcare_recruitment_and_retention","status":"publish","type":"post","link":"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/","title":{"rendered":"Rethinking Home Healthcare Recruitment and Retention"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The answer to the home healthcare workforce crisis may be diversifying your portfolio.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Metaphorically speaking, of course.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So says <\/span><a href=\"https:\/\/www.linkedin.com\/in\/emily-fagan-70437b104\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Emily Fagan<\/span><\/a><span style=\"font-weight: 400;\">, MissionCare\u2019s Senior Marketing Coordinator. She\u2019s speaking about the results from<\/span><a href=\"https:\/\/www.missioncare.com\/workforce-report\" target=\"_blank\" rel=\"noopener\"> <b>The State of The Direct Care Workforce<\/b><\/a><b>,<\/b><span style=\"font-weight: 400;\"> a comprehensive new study.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The study doesn\u2019t offer any magic bullets. It doesn\u2019t uncover shocking new facts. But it analyzes the data with a fresh approach that can solve one of <\/span><a href=\"https:\/\/melodybenefits.com\/top-3-home-healthcare-challenges\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">home healthcare\u2019s most pressing challenges<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Even if you\u2019ve heard all the conventional solutions\u2014<\/span><a href=\"https:\/\/melodybenefits.com\/top-3-wage-parity-benefits\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">better benefits,<\/span><\/a><span style=\"font-weight: 400;\"> flexible scheduling, employee recognition\u2014keep reading. You may be surprised.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">The story behind the story<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe State of The Direct Care Workforce\u201d is a joint venture of <\/span><a href=\"https:\/\/www.linkedin.com\/company\/missioncare\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">MissionCare Collective<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.nahc.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">NAHC<\/span><\/a><span style=\"font-weight: 400;\"> (National Association for Home Care &amp; Hospice). MissionCare works to improve caregivers\u2019 lives and stabilize the workforce to provide better care. NAHC is a professional association representing home care and hospice clients and organizations.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">MissionCare and NAHC teamed up to tackle the worsening workforce shortage and turnover. The statistics are alarming. If the trends continue, aging Baby Boomers may not be able to access necessary home care. \u201cThe caregiving workforce needs to increase by 8.2 million jobs to accommodate future needs,\u201d says Bill Dombi, NAHC President.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">But instead, it\u2019s shrinking:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Since March 2020, providers have 23% fewer HHAs working for them.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">57% of caregivers quit within the first 90 days.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">85% of home care providers turn away cases due to a lack of staff.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/melodybenefits.com\/successful_home_healthcare_agency\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Home care agencies<\/span><\/a><span style=\"font-weight: 400;\"> are well aware of the problem, but current strategies aren\u2019t enough to stem the tide of caregiver defection. The two organizations were determined to get to the root of the issue. \u201cWe went searching for the why,\u201d says Emily.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">A new approach to the workforce shortage<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Typically, the workforce crisis has been addressed by looking at outside factors such as COVID, wages, and increased demand. But MissionCare approached it from a different angle. Their goal was to transform the industry by &#8220;better understanding the amazing people behind the profession,\u201d says Brandi Kurtyka, MissionCare Collective\u2019s CEO.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a simple but previously unexplored premise. Changing the culture of care starts with better understanding the people delivering it. In other words, go to the source, the caregivers themselves. And to that end, they surveyed 67,417 caregivers, CNAs (certified nursing assistants), and HHAs (home healthcare aides) across 90 data points.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The first half of the study offers definitive demographic data:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Caregivers are <\/span><b>7x<\/b><span style=\"font-weight: 400;\"> more likely to live in the poorest income category versus the average U.S. population.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Caregivers are <\/span><b>3x<\/b><span style=\"font-weight: 400;\"> more likely to struggle with anxiety and depression versus the average U.S. population.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Caregivers are <\/span><b>2x<\/b><span style=\"font-weight: 400;\"> more likely than the average US population to donate to causes they care about.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Those facts may be interesting, but how can agencies use them to improve recruitment and retention?\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Personas<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">That question leads to the second half of the study, a breakdown of caregivers into personas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Personas are a foundational marketing concept, defining the user types in a target audience. Consider boys\u2019 baseball pants, advertised to both little leaguers and their moms. In each case, the marketing messaging and venues will be slightly different.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The mothers want to know how well the pants will wash clean. That may be the emphasis in the company\u2019s social media ads. But the boys see the stains as a badge of honor and only care about how well they\u2019ll slide into base. During Sunday morning cartoons, that\u2019s what the boys will hear about.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s the same product, but particular benefits are highlighted for each persona.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">7 Key Caregiver Personas<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Getting back to home healthcare, the study identifies seven key caregiver personas:<\/span><\/p>\n<p><b>\u00a0 \u00a0 \u00a0 \u00a01. Career Caregivers<\/b><span style=\"font-weight: 400;\"> have worked in the field for three or more years. They\u2019re looking for full-time hours since caregiving is their only job.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u00a0 \u00a0 \u00a0 \u00a02. Caring on the Siders<\/b><span style=\"font-weight: 400;\"> are middle-aged women who hold multiple hourly jobs. They need to schedule shifts around their other work commitments.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u00a0 \u00a0 \u00a0 3. Young and on the Move<\/b><span style=\"font-weight: 400;\"> caregivers are 18-24 yrs old and a mix of students and working professionals. They want to grow and do good but may not know about caregiving as a career option.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u00a0 \u00a0 \u00a0 \u00a04. Oodles of Offspring<\/b><span style=\"font-weight: 400;\"> is a class of young female households, often with multiple kids. <\/span><span style=\"font-weight: 400;\">These women struggle to make ends meet and want to pick up as many shifts as possible.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u00a0 \u00a0 \u00a0 \u00a05. Single Moving Mommas<\/b><span style=\"font-weight: 400;\"> are single moms who move frequently. Like Oodles of Offspring, they worry about making enough money to support their kids.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u00a0 \u00a0 \u00a0 \u00a06. Empty Nesters<\/b><span style=\"font-weight: 400;\"> are young retirees or near-retirees. Part-time caregiving appeals to them as a chance to get out of the house and earn extra money to spend on their grandchildren.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u00a0 \u00a0 \u00a0 7. Still Going Strong Retirees <\/b><span style=\"font-weight: 400;\">are slightly older than Empty Nesters and also looking for part-time work. They feel pressure to earn money while they can so they\u2019ll have enough for their retirement.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">(Those are just brief descriptions of each persona. For a full explanation, <\/span><a href=\"https:\/\/www.missioncare.com\/workforce-report\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">see the study here<\/span><\/a><span style=\"font-weight: 400;\">.)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These seven personas encompass a lifetime of ages, stages, and priorities. While some are similar, none are exactly alike. All are currently working in home healthcare.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>But if you\u2019re like most agencies, you probably direct your marketing, interviewing, and onboarding only to Career Caregivers. <\/b><span style=\"font-weight: 400;\">Even agencies who know that not all their employees are alike still treat everyone the same.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And that unintentionally cuts out entire classes of eligible caregivers. This is especially true for potential employees such as Young and On the Move, who may not even know that caregiving jobs are an option.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Personalizing the Employee Journey<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">From job posting to interviewing to onboarding, each step of an employee\u2019s experience can be more successful if it\u2019s personalized based on persona.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>The State of The Direct Care Workforce<\/b><span style=\"font-weight: 400;\"> goes into detail for each persona in each of these categories:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Key benefits &#8211; <\/b><span style=\"font-weight: 400;\">Which job benefits mean the most to which persona? The diverse possibilities include stability, client match, training, <\/span><a href=\"https:\/\/melodybenefits.com\/ny_home_care_worker_wage_increase\/\"><span style=\"font-weight: 400;\">wages<\/span><\/a><span style=\"font-weight: 400;\">, flexibility, or consistency.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Where to recruit &#8211; <\/b><span style=\"font-weight: 400;\">You\u2019ll find different personas at different sites. Online possibilities may be niche<\/span> <span style=\"font-weight: 400;\">recruitment websites, major job boards, or social media. Offline possibilities include church and community events, university recruitment, or referrals.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How to entice &#8211; <\/b><span style=\"font-weight: 400;\">During the interview, how can you make your prospect feel that the job was made for her? Each persona will get excited over specific parts of your company\u2019s culture, whether it\u2019s flexible scheduling, the ability to make a difference, investment in training, or a family-oriented culture.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tips to engage<\/b><span style=\"font-weight: 400;\"> &#8211; How do you connect and build trust with employees during onboarding and beyond? Depending on the persona, you may focus on donating to causes they care about or discussing your company mission and values. Other personas connect to family-centered events or coupons and discounts.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pathway considerations &#8211; <\/b><span style=\"font-weight: 400;\">How can your employees gain meaningful career and skills growth? The study found that 70% of caregivers want to pursue more education. But that education isn\u2019t always about earning a degree. It may mean learning new skills, mentorships, apprenticeships, or training programs.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Turnover risk<\/b><span style=\"font-weight: 400;\"> &#8211; What will drive each persona away from your agency or the industry? Poor client match, scheduling conflicts, or lack of growth opportunities are some of the sore points to watch out for.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recognition tips<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><span style=\"font-weight: 400;\">How should you recognize your employees to give them the greatest satisfaction? Some personas want to be recognized for the excellent care they deliver. Others may prefer recognition for picking up extra shifts or hitting goals.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Incentives<\/b><span style=\"font-weight: 400;\"> &#8211; How should you reward employees for excellent performance? It depends on the persona, of course. Some of the many options are time off, public praise, wage tiers, or discount programs.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">(Again, this was just an overview. To learn the specifics for each persona, <\/span><a href=\"https:\/\/www.missioncare.com\/workforce-report\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">get the study here<\/span><\/a><span style=\"font-weight: 400;\">.)<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Fresh thinking<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The study&#8217;s purpose is to \u201cinspire readers to think differently about creating benefits, messaging, and other strategies to refine recruitment and retention strategies.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Fresh thinking means asking yourself new questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does my agency employ caregivers from the full range of personas?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do we have diverse ads that appeal to different personas?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do we personalize our onboarding process?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do we highlight different benefits in our interviews?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are our <\/span><a href=\"https:\/\/melodybenefits.com\/incentives-home-healthcare-providers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">incentives<\/span><\/a><span style=\"font-weight: 400;\"> motivating all our employees?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Recognizing the seven personas is recognizing a big opportunity to turn around a long-standing industry problem. And while it will take time and effort for an agency to diversify its procedures, the potential payoff is a full staff of engaged, happy caregivers.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Leveraging wage parity benefits<\/span><\/h2>\n<p><a href=\"https:\/\/melodybenefits.com\/inhouse-or-outsource-ny-wage-parity-benefits\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Wage parity benefits<\/span><\/a><span style=\"font-weight: 400;\"> can be a strategic element in engaging your employee personas. All your <\/span><a href=\"https:\/\/melodybenefits.com\/5-biggest-wage-parity-mistakes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">wage parity<\/span><\/a><span style=\"font-weight: 400;\"> benefits should be offered to all employees. However, which ones will be most enticing in an interview or during onboarding? That varies by persona.<\/span><\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Benefit<\/b><\/td>\n<td><b>Most appealing to. . .\u00a0<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Dependent care<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Oodles of Offspring, Single Moving Mommas<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Medical and pharmacy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Empty Nesters, Still Going Strong Retirees, Career Caregivers, Caring on the Siders<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Dental, Vision<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Empty Nesters, Still Going Strong Retirees, Career Caregivers, Caring on the Siders<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">401k<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Career Caregivers<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Life insurance<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Career Caregivers<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Education<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Young and on the Move<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Transit<\/span><\/td>\n<td><span style=\"font-weight: 400;\">All personas!<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Some caregivers may not be informed about the importance of a 401k or life insurance. <\/span><a href=\"https:\/\/melodybenefits.com\/empowering-employees-to-maximize-wage-parity-benefits\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Wage parity<\/span><\/a><span style=\"font-weight: 400;\"> can be an <\/span><a href=\"https:\/\/melodybenefits.com\/empowering-employees-to-maximize-wage-parity-benefits\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">opportunity to educate them<\/span><\/a><span style=\"font-weight: 400;\"> and earn their trust.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And with Melody Benefits\u2019 electronic benefits cards, employees have easy access to whichever benefits suit them best.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe\u2019ve already seen that <\/span><a href=\"https:\/\/melodybenefits.com\/make-ny-wage-parity-laws-work-for-you\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">wage parity<\/span><\/a><span style=\"font-weight: 400;\"> benefits improve recruitment and retention,\u201d says Shaya Sternhill, Melody\u2019s Head of Marketing and Business Development. \u201cBut this study shows us how to take that advantage even further.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cBe in touch to discuss how we can tailor wage benefits to boost your broader recruitment and retention strategy.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Caring on the Siders? Single Moving Mommas? How caregiver personas can turn around the home health workforce crisis.<\/p>\n","protected":false},"author":1,"featured_media":5630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":"","_vp_format_video_url":"","_vp_image_focal_point":[]},"categories":[21],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rethinking Home Healthcare Recruitment and Retention<\/title>\n<meta name=\"description\" content=\"Caring on the Siders? Single Moving Mommas? A new study reveals how caregiver personas can turn around the home health workforce crisis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rethinking Home Healthcare Recruitment and Retention\" \/>\n<meta property=\"og:description\" content=\"Caring on the Siders? Single Moving Mommas? A new study reveals how caregiver personas can turn around the home health workforce crisis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/\" \/>\n<meta property=\"og:site_name\" content=\"Melody Benefits\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-30T15:41:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-30T20:40:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/melodybenefits.com\/wp-content\/uploads\/2022\/11\/smiley-man-woman-medium-shot-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1702\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Melody\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melody\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/\"},\"author\":{\"name\":\"Melody\",\"@id\":\"https:\/\/melodybenefits.com\/#\/schema\/person\/c624380f0128aab75e943d468f81f41a\"},\"headline\":\"Rethinking Home Healthcare Recruitment and Retention\",\"datePublished\":\"2022-11-30T15:41:24+00:00\",\"dateModified\":\"2022-11-30T20:40:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/\"},\"wordCount\":1664,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/melodybenefits.com\/#organization\"},\"articleSection\":[\"Home Health Care Insights\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/\",\"url\":\"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/\",\"name\":\"Rethinking Home Healthcare Recruitment and Retention\",\"isPartOf\":{\"@id\":\"https:\/\/melodybenefits.com\/#website\"},\"datePublished\":\"2022-11-30T15:41:24+00:00\",\"dateModified\":\"2022-11-30T20:40:35+00:00\",\"description\":\"Caring on the Siders? Single Moving Mommas? A new study reveals how caregiver personas can turn around the home health workforce crisis.\",\"breadcrumb\":{\"@id\":\"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/melodybenefits.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rethinking Home Healthcare Recruitment and Retention\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/melodybenefits.com\/#website\",\"url\":\"https:\/\/melodybenefits.com\/\",\"name\":\"Melody Benefits\",\"description\":\"Make Your Benefits Pay\",\"publisher\":{\"@id\":\"https:\/\/melodybenefits.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/melodybenefits.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/melodybenefits.com\/#organization\",\"name\":\"Melody Benefits\",\"url\":\"https:\/\/melodybenefits.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/melodybenefits.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/melodybenefits.com\/wp-content\/uploads\/2021\/11\/melody-logo-1.svg\",\"contentUrl\":\"https:\/\/melodybenefits.com\/wp-content\/uploads\/2021\/11\/melody-logo-1.svg\",\"width\":134,\"height\":32,\"caption\":\"Melody Benefits\"},\"image\":{\"@id\":\"https:\/\/melodybenefits.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/melodybenefits.com\/#\/schema\/person\/c624380f0128aab75e943d468f81f41a\",\"name\":\"Melody\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/melodybenefits.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e99a481628ec3176d74982ee881854e8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e99a481628ec3176d74982ee881854e8?s=96&d=mm&r=g\",\"caption\":\"Melody\"},\"sameAs\":[\"https:\/\/melodybenefits.com\"],\"url\":\"https:\/\/melodybenefits.com\/author\/melody\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rethinking Home Healthcare Recruitment and Retention","description":"Caring on the Siders? Single Moving Mommas? A new study reveals how caregiver personas can turn around the home health workforce crisis.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/","og_locale":"en_US","og_type":"article","og_title":"Rethinking Home Healthcare Recruitment and Retention","og_description":"Caring on the Siders? Single Moving Mommas? A new study reveals how caregiver personas can turn around the home health workforce crisis.","og_url":"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/","og_site_name":"Melody Benefits","article_published_time":"2022-11-30T15:41:24+00:00","article_modified_time":"2022-11-30T20:40:35+00:00","og_image":[{"width":2560,"height":1702,"url":"https:\/\/melodybenefits.com\/wp-content\/uploads\/2022\/11\/smiley-man-woman-medium-shot-scaled.jpg","type":"image\/jpeg"}],"author":"Melody","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Melody","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/#article","isPartOf":{"@id":"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/"},"author":{"name":"Melody","@id":"https:\/\/melodybenefits.com\/#\/schema\/person\/c624380f0128aab75e943d468f81f41a"},"headline":"Rethinking Home Healthcare Recruitment and Retention","datePublished":"2022-11-30T15:41:24+00:00","dateModified":"2022-11-30T20:40:35+00:00","mainEntityOfPage":{"@id":"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/"},"wordCount":1664,"commentCount":0,"publisher":{"@id":"https:\/\/melodybenefits.com\/#organization"},"articleSection":["Home Health Care Insights"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/","url":"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/","name":"Rethinking Home Healthcare Recruitment and Retention","isPartOf":{"@id":"https:\/\/melodybenefits.com\/#website"},"datePublished":"2022-11-30T15:41:24+00:00","dateModified":"2022-11-30T20:40:35+00:00","description":"Caring on the Siders? Single Moving Mommas? A new study reveals how caregiver personas can turn around the home health workforce crisis.","breadcrumb":{"@id":"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/melodybenefits.com\/rethinking_home_healthcare_recruitment_and_retention\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/melodybenefits.com\/"},{"@type":"ListItem","position":2,"name":"Rethinking Home Healthcare Recruitment and Retention"}]},{"@type":"WebSite","@id":"https:\/\/melodybenefits.com\/#website","url":"https:\/\/melodybenefits.com\/","name":"Melody Benefits","description":"Make Your Benefits Pay","publisher":{"@id":"https:\/\/melodybenefits.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/melodybenefits.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/melodybenefits.com\/#organization","name":"Melody Benefits","url":"https:\/\/melodybenefits.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/melodybenefits.com\/#\/schema\/logo\/image\/","url":"https:\/\/melodybenefits.com\/wp-content\/uploads\/2021\/11\/melody-logo-1.svg","contentUrl":"https:\/\/melodybenefits.com\/wp-content\/uploads\/2021\/11\/melody-logo-1.svg","width":134,"height":32,"caption":"Melody Benefits"},"image":{"@id":"https:\/\/melodybenefits.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/melodybenefits.com\/#\/schema\/person\/c624380f0128aab75e943d468f81f41a","name":"Melody","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/melodybenefits.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e99a481628ec3176d74982ee881854e8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e99a481628ec3176d74982ee881854e8?s=96&d=mm&r=g","caption":"Melody"},"sameAs":["https:\/\/melodybenefits.com"],"url":"https:\/\/melodybenefits.com\/author\/melody\/"}]}},"_links":{"self":[{"href":"https:\/\/melodybenefits.com\/wp-json\/wp\/v2\/posts\/5629"}],"collection":[{"href":"https:\/\/melodybenefits.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/melodybenefits.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/melodybenefits.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/melodybenefits.com\/wp-json\/wp\/v2\/comments?post=5629"}],"version-history":[{"count":3,"href":"https:\/\/melodybenefits.com\/wp-json\/wp\/v2\/posts\/5629\/revisions"}],"predecessor-version":[{"id":5633,"href":"https:\/\/melodybenefits.com\/wp-json\/wp\/v2\/posts\/5629\/revisions\/5633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/melodybenefits.com\/wp-json\/wp\/v2\/media\/5630"}],"wp:attachment":[{"href":"https:\/\/melodybenefits.com\/wp-json\/wp\/v2\/media?parent=5629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/melodybenefits.com\/wp-json\/wp\/v2\/categories?post=5629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/melodybenefits.com\/wp-json\/wp\/v2\/tags?post=5629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}